Social Media Optimization vs SEO

Social Media Optimization

seo1One of the most important is Social Media Optimization. That is another article because of all the information to learn.

SEO or search engine (SE) optimization has become the nerve center for any online business or website. No wonder there is a huge demand for this optimizer or SE optimizers as they are called. Considering the fact that websites are a potent marketing tool, SEO for marketing in google is a gospel truth these days. Imagine the number of websites and blogs that relate to a single keyword. Can you ensure yourself a good rank on the SE just because your website looks attractive? Certainly not, competition will kill you and without SEO your website will be in some corner of SE result pages (SERPs) with very few visitors ever finding you. Well-planned SE optimization is what gives modern day websites its teeth.


These are some of the many benefits that you will enjoy when you optimize your new website with a professional SEO social media marketing firm. While you can optimize the site by yourself, it’s wise that you seek the help of a professional SEO internet marketing or Social Media marketing company. We work with one of the top Detroit SEO companies RightKey Solutions. Check them out at

Most webmasters think of their website as the most attractive creation on the planet, which would attract people again and again! In reality, very few websites can boast of direct visits just because a user gets attracted to it. Most visits come via the SE, which makes it important for you to optimize your website. Try finding out the name of a reputed website that hasn’t tried any of the optimization tricks. Don’t waste your time as you won’t find any. From the Fortune 500 companies to the famous news portals, SE optimization is an accepted rule in the industry.

Web Marketing vs SEO

SEO is part of web marketing, but many other strategies can also be employed to make the marketing as rewarding as it should be. Internet users use search engines to find what they want and any business with a strong online presence is becoming easy to notice. It is important to remember that most of the users will never get past the first page of search results and to be easily noticed, your business has to make it to the highest possible ranking of the results. Those who continue looking without changing the search keyword will go probably up to the third page then make a change.seo2

In as much as social media has taken over in marketing, web marketing still enjoys a huge chunk, especially from very serious customers who want to get all details to aid a purchase in a short period of time. Using SEO web marketing, you will notice an increase in traffic to your site. The strategy will also help in improving your brand credibility since most consumers trust the results that they get from the search engines such as Google. They consider the top information reliable and will easily trust your brand if you rank high.

SEO Metrics to Consider

Web marketing services are handled differently to achieve the best results. The SEO companies will use keyword density, Meta tags, and inbound links to make the marketing process easy and fruitful for your business. The content that is on the website also plays an important role in the success of web marketing hence making it important to remain relevant and interesting. You can enjoy content writing services to ensure that your website is good enough for all your visitors easily giving them the information they need to make a purchase. In most cases, you will need the help of professionals to get it right with your SEO web marketing strategy.

When looking for a good provider, consider the experience in SEO marketing as well as the services that your business can enjoy to enjoy all benefits that come with the strategy. A good provider should listen to all your business needs first before offering you the best solutions. If you are completely lost when it comes to this kind of marketing, your provider should be able to offer you helpful advice to get the very best from the efforts that you direct to improve your online presence for the business. Sometimes, a few changes are all that you need to get your brand out there.

What is Search Engine Optimization?

What is Search Engine Optimization?


Search Engine Optimization is a strategy that helps businesses enjoy better visibility. Visibility is very important since it makes it possible for the business to reach out to the right people with the right message for the right reactions. It increases the ranking of the business website on search engines to attract and also retain visitors for the sake of the business. The retention increases sales conversion possibilities and this is good for business. It also creates the potential for repeat customers, valuable for any businesses. Why is SEO necessary in this new age of marketing? Now you have a new website for your business, Now What? How will customers find you? The most common search engine optimization practices are:

Increased Traffic

Since SEO helps you to rank high in the search results, you attract more people to your website. When is the last time you clicked to the third page of the search results? The same thing applies to many people.

Since you will be on the first or second page of search results, many people will visit your website. To increase click through rate, you should include optimized title tags and Meta descriptions.

The sleek thing about the traffic; that you get traffic from many people who are actively seeking your products or services that you are selling or marketing.

Cost Effective

SEO is an inbound method of marketing which makes it very cost-effective as you only need to spend just a generous amount of money to generate more leads. For example, research studies had shown that when you use SEO in your marketing you spend 62% less than someone who used another form of marketing. Since the traffic that you get is more qualified, you end up spending less.seo4

Easy To Track

Who doesn’t want something that he/she can easily track? SEO is easy to track with the right SEO internet marketing company services. Only the best social media marketing firms provide many detailed reports and keyword tracking tools for an all in one service. You can use an analytic tool from Google, which you can easily find online for free.

If you have an e-commerce site, you will easily see the paths that your users are taking to complete a sale. You are also able to see the keywords that the users are using to get to your site. Having this knowledge helps you to tweak your website and the content in it to attract as many people as possible. For example if you have a best nail salon in town, advertising using SEO is so much effective than tv ads.

Increased Usability

In addition to making it easy for search engines to find your site, SEO also increases the usability of your site. Since SEO helps you to make your site easy to navigate by rearranging the site’s architecture, your users/customers can navigate easily on your site without any problems. Your users are also able easily to find the content that they are looking for on your site. One of our clients is a the top hair salon in Ann Arbor.

Check this video to learn about the latest SEO techniques.