What is Search Engine Optimization?

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Search Engine Optimization is a strategy that helps businesses enjoy better visibility. Visibility is very important since it makes it possible for the business to reach out to the right people with the right message for the right reactions. It increases the ranking of the business website on search engines to attract and also retain visitors for the sake of the business. The retention increases sales conversion possibilities and this is good for business. It also creates the potential for repeat customers, valuable for any businesses. Why is SEO necessary in this new age of marketing? Now you have a new website for your business, Now What? How will customers find you? The most common search engine optimization practices are:

Increased Traffic

Since SEO helps you to rank high in the search results, you attract more people to your website. When is the last time you clicked to the third page of the search results? The same thing applies to many people.

Since you will be on the first or second page of search results, many people will visit your website. To increase click through rate, you should include optimized title tags and Meta descriptions.

The sleek thing about the traffic; that you get traffic from many people who are actively seeking your products or services that you are selling or marketing.

Cost Effective

SEO is an inbound method of marketing which makes it very cost-effective as you only need to spend just a generous amount of money to generate more leads. For example, research studies had shown that when you use SEO in your marketing you spend 62% less than someone who used another form of marketing. Since the traffic that you get is more qualified, you end up spending less.seo4

Easy To Track

Who doesn’t want something that he/she can easily track? SEO is easy to track with the right SEO internet marketing company services. Only the best social media marketing firms provide many detailed reports and keyword tracking tools for an all in one service. You can use an analytic tool from Google, which you can easily find online for free.

If you have an e-commerce site, you will easily see the paths that your users are taking to complete a sale. You are also able to see the keywords that the users are using to get to your site. Having this knowledge helps you to tweak your website and the content in it to attract as many people as possible. For example if you have a best nail salon in town, advertising using SEO is so much effective than tv ads.

Increased Usability

In addition to making it easy for search engines to find your site, SEO also increases the usability of your site. Since SEO helps you to make your site easy to navigate by rearranging the site’s architecture, your users/customers can navigate easily on your site without any problems. Your users are also able easily to find the content that they are looking for on your site. One of our clients is a the top hair salon in Ann Arbor.

Check this video to learn about the latest SEO techniques.

 

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